Copywriting - The art and science of writing persuasive text for marketing and advertising purposes.
Headline - The main text or title of an advertisement, used to grab the attention of the audience.
Call to action (CTA) - A statement or button that encourages the audience to take a specific action, such as making a purchase or signing up for a service.
Branding - The process of creating and maintaining a consistent image and message for a product, service, or company.
Target audience - The specific group of people that a marketing campaign is aimed at reaching.
Demographics - Characteristics such as age, gender, income, and education that describe a target audience.
Psychographics - Characteristics such as values, interests, and lifestyle that describe a target audience.
Positioning - The process of creating a unique image and message for a product or service in the minds of the target audience.
Unique selling proposition (USP) - A statement that clearly communicates the unique benefit or advantage of a product or service.
Content marketing - A type of marketing that focuses on creating and distributing valuable content to attract and engage a target audience.
Inbound marketing - A type of marketing that focuses on attracting and engaging customers through content, social