YouTube Start-Up Guide: How to Create a YouTube Channel, Install Your New Channel Graphics, and Best Practices

Welcome to Kuva Media's YouTube Start-Up Guide! Whether you're a new branding client or someone looking to build a presence on YouTube, this guide will help you create a YouTube channel, install your new channel graphics, and provide you with best practices to ensure your channel's success.

Step 1: Create a YouTube Channel

Visit the YouTube Setup Page

Go to the YouTube setup page, referring to Google's YouTube instructions.

Sign in or Create a Google Account

You need a Google account to sign in to YouTube. If you don't have one, create it by clicking on "Create account."

Create Your Channel

Follow the instructions on the setup page to create your new YouTube channel. If you're a new branding client, make sure to follow any naming instructions provided by Kuva Media for your channel and handle.

Customize Your Channel

• • Name Your Channel
  • Channel Description: Write a compelling description about your channel and what viewers can expect. If you ordered the Brand Essence branding package, Kuva Media will provide this verbiage for you to copy and paste.

Step 2: Install Your New Channel Graphics

1. Download Your Graphics: If Kuva Media has provided you with custom graphics, download them to your computer.

2. Upload Your Channel Art:

   • Go to your YouTube channel.
   • Click on "Customize channel."
   • Under the "Branding" tab, upload your new channel banner and profile picture.
3. Profile Picture: Use the custom profile image provided in your Kuva Media branding package.
4. YouTube Cover Image: Use the custom profile image provided in your Kuva Media branding package.

5. Adjust and Preview: Ensure your graphics are displayed correctly on all devices by adjusting the crop and previewing the changes.

Step 3: Best Practices

1. Content Settings:

   • When posting videos, do not select "Made for kids" unless your content is specifically made for children. This setting will restrict your content, block embeds, and limit features. Many people confuse this setting, so double-check your selection.

2. Check Settings Before Posting:

   • Review your video settings before publishing to ensure they align with your channel's goals and audience preferences.

3. Engage with Your Audience:

   • Respond to comments, ask for feedback, and create content based on viewer requests and interests.

4. Optimize Your Videos:

   • Use descriptive titles, tags, and thumbnails to make your videos more discoverable.

5. Consistency is Key:

   • • Upload videos regularly to keep your audience engaged and growing.

6. Analyze Performance:

   • Use YouTube Analytics to track your channel's performance and understand what content resonates with your audience.

By following these steps and best practices, you'll be well on your way to creating a successful YouTube channel. If you need further assistance or have any questions, don't hesitate to reach out to Kuva Media for support.

Happy YouTubing!