Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.
It is a crucial aspect of design, as it can greatly impact the overall readability and effectiveness of a message. In sales and communication, typography can be used to make text more attractive, easy to read and understand, and to convey the desired tone or emotion.
For example, using large, bold type can grab a viewer's attention and make important information stand out, while using a more elegant, script-like font can convey a sense of sophistication and luxury.
Overall, typography can play a significant role in how a message is perceived, can affect sales and lead conversion, and can help to create a memorable and effective design.